You
A New Chapter
for Fertility
FLORA is fertility insurance for Gen Z and the next generation of parents.
FLORA is first-of-its-kind fertility insurance — a risk-sharing model that helps people fund each other’s care outside of traditional systems.
We turn insurance into a tool for equity, meeting the needs that employers and health plans often miss. Your health, your terms, your timeline.
Fertility Freedom
Reproductive Autonomy
The founders
Behind Flora
LAURA MCDONALD, CO-FOUNDER
“Flora represents insurance at its best. A community of people coming together to fund one another’s risk. This pooled capital has the power to change lives and health outcomes. Flora is doing just that.”
Dr. Christy Lane, Co-Founder
“While there is innovation in insurance, there remains a looming gap in products focused on women’s health and fertility. Flora represents positive impact insurance, merging insurance coverage with actionable data and health navigation. We can have a huge impact on quality of life and the future of family building.”
